Why Google and Microsoft Advertising® Are a Match Made in Heaven?


Despite what you may hear about Microsoft Advertising® - Formerly Bing Ads®, the numbers don’t lie– Microsoft Advertising Ads reach 63 million searchers. If you aren’t using Microsoft Advertising Ads, that’s a whole lot of missed opportunities. That number of Microsoft Advertising users contributes to the 5.4 billion searches on the Microsoft Advertising Network.


If you’re still skeptical about the true power Microsoft Advertising holds, you can rest assured knowing 136 million unique searchers use the Microsoft Advertising Network. Based on the facts, it’s clear there are plenty of people out there using Microsoft Advertising to find the answer to what they’re searching for. It’s now up to you to take advantage of the new opportunity and expose your business to a new audience.




How to bridge the gap between Microsoft Advertising Ads and AdWords:


1. Import AdWords Campaigns into Microsoft Advertising Ads


What if I told you, you can immediately open up your business to the millions of searchers across the Microsoft Advertising Network, at the click of a button? Well, you can! Microsoft Advertising created a simple and efficient tool to import your campaigns directly from Google AdWords. Easily import details from your AdWords campaigns right into your Microsoft Advertising Ads campaigns, such as Bids and Budgets and Product Ads.

As a “fast follower to Google AdWords,” Microsoft Advertising Ads strives to innovate in their own, unique ways by creating a seamless experience for users managing campaigns across both platforms. The Google Import tool is Microsoft Advertising’s gift to all of you Google AdWords users, so now there’s no excuse not to utilize Microsoft Advertising Ads.



2. Streamline Management


If importing your AdWords campaigns isn’t easy enough, managing Microsoft Advertising Ads in conjunction with AdWords is a breeze. The fundamentals and best practices of each platform parallel one another, so the transition from one to the other is smooth.

Keep in mind, Microsoft Advertising Ads is its PPC platform, so if you choose to import your AdWords campaigns, not everything will line up perfectly. Use Microsoft Advertising’s Keyword Research Tool to tweak your campaigns to better serve Microsoft Advertising Network users. Ensure your target keywords have enough search volume to be successful, and that your campaigns are structured well as you would do for your AdWords campaigns.

Although the platform is different, you don’t have to worry about studying loads of new information or passing any grueling certification courses. Simply take the knowledge you already have with your AdWords campaigns and apply it to your Microsoft Advertising Ads.


3. Capitalize on New Opportunities


The real question you should be asking yourself is, “If I’m using Google AdWords, why the heck am I not using Microsoft Advertising Ads?” The goal of running a PPC campaign is to get your business in front of more people, so it’s smart not to put all of your eggs in one basket. Test the performance of your campaigns across Microsoft Advertising Ads and AdWords to capitalize on golden opportunities you may have missed.

Making use of Microsoft Advertising Ads is a no-brainer. Showcase your business to an entirely new audience that could give your campaigns that little extra push you’ve been looking for. You won’t know what you’re missing until you give it a try. Get on Microsoft Advertising Ads today to find your golden opportunity!

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